Symbian's research VP, David Wood had an excellent comment reported by Guy Kewney.
He is reported as saying:
"In Web 2.0, the network itself has intelligence, rather than just being a bit-pipe for pre-cooked information".
Ashley Friedlein talks about measurement for online marketing: He says: "My own feeling is that the usual Key Performance Indicators (KPIs) should still apply, be they ‘hard metrics’ like sales, clicks, conversion rates, or ‘softer metrics’ like brand favourability, purchase intent. Engagement metrics need to be understood in terms of how well they contribute to delivering these KPIs, rather than be seen as the KPIs themselves.
But what how can we measure “engagement”? A few thoughts:
- Number of friends, connections etc. on social media sites
- Volume and quality of mentions in the blogosphere
- Network analysis of the above, as well as inbound link mapping and analysis
- Dwell time on site / Depth of visit / Page views per session / % repeat visits
- Customer satisfaction (e.g. how likely are your customers to recommend your brand to a friend of theirs?)"
Interesting to find that the newspapers' blogger' becomes a news story in the newspaper.
"It occurred to me while sifting through the winners in this year’s Hollywood film Awards on Monday just how pointless these ceremonies seem to have become, writes our Movie Blogger Carl Jones.
Dominic Ponsford has found that a new Dutch daily newspaper is attracting thousands of new young readers – but unlike most other new dailies around the world, it is paid for.
NRC Next is attracting “young, well-educated people who were not regular newspaper readers” – according to the World Association of Newspapers.
Jeff Jarvis makes the point that opinion is cheap and there are now new rules in publishing. He says:
"The problem with old guys on newspapers trying to attract young people is that they pander and insult the people they so desperately want to attract. They create lite products because they think the young have no attention span when, far more likely, the young have no patience for the overlong blatherings of the old"
Well, I have been working with on/off electricity at home with teaching and so I am late with this great news. Good luck to Joseph Jaffe, veteran communicator Shel Holtz and podcasting pioneer CC Chapman Gary Cohen, Aaron Greenberger, Chris Trela and Michael Denton with Neville Hobson for thier new company crayon,
We will hear a lot about this new company and its a great venture.
Neville's Blog post describes more here.
The NHS 23 wiki, available at http://editthis.info/nhs_it_info/,
features links to articles tracking problems with various suppliers and coverage
of the academics' open letter and the agreed statement. It was developed over
the past few months as a resource and reference tool for those interested in the
progress of National Programme for IT (NPfIT).
However, a quarter of the 2,122 people surveyed earlier this year were unhappy with the standard of customer service offered by their internet providers.
The two websites are Bolt.com and Grouper, the latter being the website that Sony agreed to buy in August for $65m (£35m). Universal Music has stated that it is retaining the right to add Sony Pictures to the suit.Of course, Universal is shooting itself in the foot. The key to getting revenue is more outlets not less.
The Telegraph's integrated multimedia newsroom
We can now expect every publishing house to begin to deliver news in a huge array of formats. They will all broadcast with podacst radio, TV and video on-line and there will be print. There will be blogs and wiki type resources, file and picture sharing, story forwarding and sharing facilities. News to cell phones will include text sound and video and much more.
Why?
Because the same story, reformatted automatically will have a revenue stream attached to it.
In the past in print, there was one opportunity to sell advertising alongside several editorial stories. Today each story can have a dozen advertisements attached to it in a range of formats through an array of channels. Furthermore, where once a story had no market the day after it was published, today it stays on a server for people to access and use in perpetuity (with a brand new add attached).
The best editorial, the fastest news the best journalism will gain market share.
The market, once largely limited to UK audiences, can now reach round the world, the audience opportunity is far greater.
The PR industry now has a big challenge. We have to understand these forms of publishing. We have to be able to offer content that is optimised for this new form of publishing.
We will need to re-adjust to news being published as a continuous flow 24/7. The first edition will be published every few minutes and there will never again be a second edition. We have to monitor news all the time. Not once a week or day but every hour, every minute.
We also have to recognise that reach has changed. Half of news across Europe is first read online. In fact only half of the readership of newspapers sees the print version. The readership, audience and demographic is completely different.
Value added will come from the further opportunity to attach relationship values to these stories and give them added life among our client constituencies. We can do this with our own media. It might be hyperlinks on blogs, wiki posts, content in Second Life but whatever additional channels we use will be enhanced by using highly regarded content from the new and reformed publishing houses.
These are exciting times.Who are you?
Introducing yourself never hurts.
What's your schtick?
What's your blog called? What's the link? Some basic info about what your blog is about.
Whaddaya want?
Well - pretty self explanatory.
Also, why?
Just a basic explanation will suffice.
When can I get back to you?
A practical time-frame for getting back to you.
How do I reach you?
Email's great but ... a phone number as well.
Don't be a dick.
PR people in general have pretty thick skins and I think most will make a concerted effort to address an incoming request, but man, I've heard some horror stories lately of bloggers with just zero tact or respect, trying to use strong arm tactics to bully and manipulate (and blackmail) companies for info and access, and that's just ridiculous — and totally unnecessary.
More at New Communications Review.
