Guardian get new branding for digital age

Guardian Newspapers is the latest national newspaper group to change its name to reflect the importance of new media activities says Press Gazette.

Guardian Newspapers – which comprises The Guardian, Observer and Guardian Unlimited – is to be re-named Guardian News and Media.

Chief executive of parent company Guardian Media Group Carolyn McCall said: “Over the last five years our output has expanded from print to include websites, digital TV, online communities and podcasts. These name changes reflect this ongoing transformation of our businesses.”