Saturday, October 14, 2006

Cosmo gets digitized

The National Magazine Company, the main UK publisher owned by the Hearst Corporation, has launched the Hearst Digital Network to aggregate all its online content.

Nancy Cruickshank will become as managing director of the division whose properties include; cosmopolitan.co.uk; netdoctor.co.uk and the Handbag network.

Journalism.co.uk, who ran the story has the equivelent of a grin on its web site.

The ability to lever reach by being digital for consumer media is a must for PR now.