Its the Sun Wot done it

After reading this Philip Young post, who wants to do press relations anyway.

Quote from ex-Sun editor:

In my day we used to put the untrue stories on page one and the truer ones through the paper, so by the time you got to page 38 there was nothing wrong with them!

It seems to me that opening a relationship direct with the public has a host of advantages not least there is some protection from media lies.