Blatherings of the old

Jeff Jarvis makes the point that opinion is cheap and there are now new rules in publishing. He says:

"The problem with old guys on newspapers trying to attract young people is that they pander and insult the people they so desperately want to attract. They create lite products because they think the young have no attention span when, far more likely, the young have no patience for the overlong blatherings of the old"

This might also apply to how Public Relations communicators present their case. Crisp, to the point and not condescending?

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