A good web promotion specialist/company is someone who:
•knows how to code a framed site and get it indexed, especially on Google;
•knows the most popular search engines and their affiliations;
•is an expert on web copywriting;
•will teach you how to decode your web traffic stats and monitor your website; and
•admits on aspects that they are not familiar with and refers you with other good companies that know the task better.
SOURCE:
What to look for in an online promotion company
On Wednesday night hundreds of clubbers descended on Liverpool Street station, turned on their iPods and danced all over the concourse. Mark Brown brought us this gem.
Its called mobile clubbing.
The rules are simple: Arrive at location at given time. Start dancing to the music of your choice on your personal stereo. Please utilise the whole space, spread out. The mantra comes from the website mobile-clubbing.com, where after-work dancers can sign up to be told of the next surprise venue.
Times Online has 9 million monthly unique users and is increasing its blogs and podcasts.
The rapid movement by the core print media this year is affecting how PR interfaces with its traditional communication partner.
This week has seen many major announcements.
The survey, to be published by Guardian Newspapers on Monday, reveals that of the 29% of consumers who did not refuse outright to pay for podcasts, the most they were prepared to pay was £1.
In my day we used to put the untrue stories on page one and the truer ones through the paper, so by the time you got to page 38 there was nothing wrong with them!
Ofcom has vowed to tread carefully when it comes to determining how internet-based TV services should be regulated.
At the same time, the issue has prompted the watchdog to take a step back and review its approach to regulation in other areas.
The 2006 PRWeek/Cymfony Corporate Survey reveals that communicators on the corporate side are grasping the importance of new media and measurement - but not everyone has jumped in with both feet...
A key finding this year is that while PR professionals are paying more attention to the online marketplace, the numbers of adoption do not nearly reflect the hype. One-tenth of this year's respondents had established a blog -- showing virtually no growth over the 2005 figure. And while pundits discuss the explosion of new media, it doesn't appear that number will shoot up in 2007...
Naturally, as players in this online world, we’re all QUITE familiar with spam. But in this case, I’m talking about SPAM (Hormel’s food product). A story on the news caught my attention this morning: “The producer of the canned pork product Spam has lost a bid to claim the word as a trademark for unsolicited e-mails.”Of the Marketing domains, brand management is one that retains interest (the rest being largely about scream marketing to social groups that are vanishing faster than snow in a microwave).
Even the news anchor reporting on the story was ridiculing the food company’s recent attempt. Hmm. Not a good sign, Hormel.
In this Fortune article, this little ditty is my favorite:
“Ultimately, we are trying to avoid the day when the consuming public asks, ‘Why would Hormel Foods name its product after junk e-mail?’”
Very good point
We have to understand the implications of what’s going on, so we can advise our clients what’s the best direction. The more technologies there are, the more advice we’re asked for, and the more complex the media planning and buying decisions.
I’m old. It’s older people’s inability to be flexible. If you see what kids can do, it’s amazing. If you’re young, you’re not as terrified by technology as people my age are. It is much more difficult for me – as I’m not a nerd - to understand the technology as it changes so rapidly.An excuse for not taking time to understand - it is NOT rocket science , even a kid will tell him that.
The trial, which will run for the next three months, will test whether mobile operators into can use their existing infrastructure to deliver mobile TV and other multimedia services to users with compatible handsets.This is very important to PR. It means we now need to offer TV stations mobile optimised content for the most importnat consumer demographic.
The ONS e-commerce survey, based on results from businesses with 10 or more employees, shows rapid growth both in the use of Information and Communications Technologies, and the value of trade over the internet.
The total value of internet sales by businesses reached £103.3 billion in 2005, a rise of 56% from the 2004 figure of £66.2 billion. The survey showed that businesses are making more and more use of ICT.
Read more at e-consultancy.The aim of the online journal is to communicate regularly with members and encourage the exchange of views and ideas. It will cover government legislation and regulation, the value of advice, FPA activities and events, and industry challenges and concerns, an FPA spokesman said. Already members have said the blog is “a great innovation” and another posted a comment that read, “as planners get familiar with this 21st century media, you will see some lively debate there”.
