A good web promotion specialist/company is someone who:
•knows how to code a framed site and get it indexed, especially on Google;
•knows the most popular search engines and their affiliations;
•is an expert on web copywriting;
•will teach you how to decode your web traffic stats and monitor your website; and
•admits on aspects that they are not familiar with and refers you with other good companies that know the task better.
SOURCE:
What to look for in an online promotion company
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