Financial Planning Association sets up CEO blog to communicate with members

Here is another application of Social media. This time from Trevor Cook.


FPA chief executive officer Jo-Anne Bloch has embraced the 21st century by creating a blog on the FPA website.

The aim of the online journal is to communicate regularly with members and encourage the exchange of views and ideas. It will cover government legislation and regulation, the value of advice, FPA activities and events, and industry challenges and concerns, an FPA spokesman said. Already members have said the blog is “a great innovation” and another posted a comment that read, “as planners get familiar with this 21st century media, you will see some lively debate there”.