The notion of Web 2.0, or an internet model where content is created and shared by users, has given birth to some of the most popular sites the internet has ever seen. So much so, that anybody who is anyone, wants to be part of the online social networking scene.Obviously one has to be seen there, otherwise one does not exist and one would like to be thought to exist!
It is also quite useful to keep the celeb brand in view.
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