Advertising is not the only model for monetising Social Media but it seems to be the only idea in town.
I am tempted to write about this because of a Red Herring post.
Lets suppose, for a moment one took the advertising out of the deal.
What is of value.
Assets:
Relationships
The digital footprint.
Investment:
Systems and procedure development (especially to make the corporation responsive to consumers)
Creative (technical, managerial, systems) input into the organisation.
P&L:
Direct contact
Sales opportunity
Sales completed
Continuous consumer relations
The problem is that we are hamstrung by the accounting systems we use.
No comments:
Post a Comment