JupiterResearch has launched a new ‘Social Marketing research’ service which will specialise in online social networking and user-generated media, otherwise known as consumer-generated media or CGM.
The service aims to provide marketers and site owners with recommendations on how to profit from the use of consumer-generated content, blogs, podcasts, and other emerging media tools. The ‘Social Marketing’ offering will form part of the firm’s Marketing & Advertising suite of research products, which also includes Advertising & Branding, E-mail Marketing, Online Behavior & Demographics, Search Marketing, and SMB Marketing.
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