How blogs and podcasts can give PR a human face

Steven Vass, Media Correspondent of the Sunday Herald reports and gets it wrong. Blogs will never give Public Relations a human face. PR can help organisations express themselves in human terms to publics.

But he starts off ok:

THE Thomson holiday people have got it right. Guinness has got it wrong. L’Oréal started off badly but has made a good recovery. Most Scottish companies, on the other hand, are not even at the races.

These are some of the conclusions delegates can expect at a conference about the business benefits of blogs, podcasts and other new media taking place in Edinburgh next week.....