“The media industry is the top career choice for graduates, but many companies are failing to provide clear training and development opportunities for first jobbers and this needs to radically change.”
Says Sue McLelland, Divisional Leader at Pathfinders.
“Research from our annual ‘Blue Book’ salary survey in 2006 highlighted that 91% of graduates place career development before money as the top priority when selecting a job.
OK but in an age when graduates are the norm?
Sue has also put this into other contexts:
"The market is now flooded with graduates, making competition for entry-level jobs tougher than ever.
"Graduates need to be armed with bags of initiative, work experience, IT and communication skills to survive - but this is not being effectively communicated by businesses or university career departments. It is little wonder that graduates are unwittingly ill-prepared for work, and thereis disappointment on both sides.
"Graduates need to realise that academic skills do not necessarily translate into success in the workplace and that, evenwith relevant skills, they might have to startat the bottom. Equally, businesses need to communicate to career departments and students the skills they are looking for intheir choice of graduates.
"If only one in four graduates expects to stay in their first job for five years, UK businesses are not doing enough to retain graduate talent. Those who insist on employing graduates need to offer the training and development opportunities that today's graduates expect. The workplace is a two-way street. These issues need to be addressed before the gulf between graduate and employer expectations becomes too large to bridge."
It tough out there.
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