Sunday, October 01, 2006

Beyond Advertising

Advertising is not the only model for monetising Social Media but it seems to be the only idea in town.

I am tempted to write about this because of a Red Herring post.

Lets suppose, for a moment one took the advertising out of the deal.

What is of value.


The digital footprint.

Systems and procedure development (especially to make the corporation responsive to consumers)
Creative (technical, managerial, systems) input into the organisation.


Direct contact
Sales opportunity
Sales completed
Continuous consumer relations

The problem is that we are hamstrung by the accounting systems we use.