Thursday, September 07, 2006

Secrets - on the web?

"September is Ethics Month at PRSA, and not a moment too soon," Says BL Ochman in her blog. "The organization is presenting "Resolving Bad Ethical Practice Situations" to discuss "recent high-profile ethical problems ripped from headlines, bylines and web blogs." It'll be presented three times, but all media is banned, according to O'Dwyer PR (sub required).

Says the PRSA website: "Celebrate PRSA’s Ethics Month with this informative and convenient teleseminar! ... Participants [except journalists] will have a chance to question the panelists during the last 20 minutes of the 90-minute broadcast." Of course, if any journalist gave a crap, wouldn't they just register as a non-member and crash the party?

O'Dwyers' reports: "A statement via PR manager Cedric Bess said the "ethics seminars will not be open to the media. This will allow for and encourage an open and candid learning environment for the participants who may be discussing sensitive issues."


Intgernet porosity will mena that a lot of this secret debate will apear online anyway. So why all the secrecy. Its not as though anyone is in any doubt about the need, context or content of the debate.

Beatles in the wiki

The Beatles Story calls on friends worldwide to help create the first on-line, fully interactive encyclopaedia devoted solely to The Beatles: www.beatlesstory.com/wiki

Based on Wiki software which allows multiple on-line users to submit and edit shared content, the Beatles Story aims to make this the number 1 site for all Beatles resources.

Readers to shape the news

Hemscott got this news in first. Wired News readers are getting a chance to shape the news: For an article about wiki collaboration software, anyone may contribute using, what else?, a wiki.

The online news outlet challenged readers to edit a 1,059-word article just like an editor would. The writer, Ryan Singel, has even posted interview notes and conducted additional research in response to questions raised by the community.

Another wiki application

WorldonPaper.com has issues a press release via Newswire announcing an implementation of a wiki customized to fit its customers' needs.

Implementation of this system, it says, is a part of a long-term goal of providing quality unbiased up-to-date information to photographers and non-photographers alike. We are dedicated to adding new content frequently, and assuring its quality and usefulness.

A new Wiki platform

MindTouch has released a beta version of an "instant wiki" system at the rather nice wiki.com address Says the Guardian's blog. It really is a beta, as I discovered by doing a quick bit of copy-and-paste to create a wiki about Pictures at an Exhibition. It's also not clear how anybody else would add to it.

Blogging in Lebanon

The conflict between Israel and Lebanon has spawned a host of weblogs, many of them in English reports the BBC.

They offer a variety of diary-style reportage, eye-witness accounts and photographs, and intense scrutiny and analysis of the coverage of events by traditional media.

Not only can bloggers respond and interact almost instantaneously, they can also use digital photographs, provide clips from TV reports, link to podcasts and make use of satellite mapping imagery.

They are also influencing media reporting as well.

Microsoft blogging service

Microsoft has launched a blogging software as part of its Windows Live service that makes blogging easier for technophobes reports Pocket Lint.

While most blogging services require that the users has some understand of web encoding, Windows Live Writer features a what-you-see-is-what-you-get interface, so that it just requires you write and format as you go.

Blogs and legal issues

A blog can be a good way to get your company noticed. But it can be a potential legal nightmare says PC Advisor.

Companies have begun to view blogs as a valuable tool for many purposes. These include marketing products, building goodwill and brand loyalty, putting a human face on the corporation, countering negative publicity and facilitating communications with current and potential customers.

Some firms have official corporate blogs, or policies to encourage employees to set up personal blogs that can be used to promote the business. But while blogging can benefit companies, it can result in legal liability.

More Blogger updates

Pocket Lint says Google has been busy the last few days. The company’s self-publishing platform, Blogger, has announced a new beta version that makes it easier to blog.

Blogger now lets users tag their entries so that posts are more easily categorized.

Drag-and-drop functions have been added, to make the templates less HTML-based, and users can now choose to make blogs private or public.

Wednesday, September 06, 2006

Search 200 years of news with Google

Web giant Google is further expanding its online empire with the launch of the Google News Archive Search reports the BBC.

21CN steps up mobile comms channel options

IT Pro reveal Businesses and consumers living in Cardiff will be the first to benefit from BT's£10 billion 21st century network (21CN is designed to offer communications from anywhere to any device).

This can include interactive posters at the bus stop and rail station, Skype phones, Xbox and many other communication platforms.

Pump and Dump

The BBC reports that spammers hoping to manipulate the stock market have begun approaching firms, offering to raise their share price in exchange for a percentage fee.

They are Farrington Fodder "The badly spelt and poorly punctuated e-mail in fact offers two services in one go: "boosting" the company's own share price, and offering "information" about other prospective share price rises."

College gives away free iPod

A college in Dover has a surprise for this term’s students; they’re each eligible to get one of 250 iPod nanos purchased by the school. They are being given out to encourage students to listen to podcasts of lectures

Tuesday, September 05, 2006

One Minute News

I get bombard with news so I thought I would pass on a digest of UK 'new media' news over the last few days. One thing that is notable is the amount of new media already in use across the UK.





An attempt by a UK cabinet minister to discuss proposed environment policy using a wiki has ended in embarrassment after pranksters made merry at the expense of the Department for Environment Food and Rural Affairs' reports The Register .


Horsham Today reveals news of a podcast on West County Council's website, launching a new service designed to offer help and advice to listeners using the latest mp3 technology.The very first podcast offers parents with children moving up to secondary school the chance to hear a specially recorded interview with Peter Senior, former headteacher at Steyning Grammar School.


The Guardian has revealed that a Syrian blogger has been arrested by the country's security forces without explanation, raising fears that President Assad's government is seeking to curb freedom of speech on the Internet. Ali Sayed al-Shihabi, an English language teacher, has not been seen since he was summoned to a meeting with security agents in Damascus on 10 August. It is believed his detainment may be linked to articles he has written on a political website.


LEADING Liverpool council officials and others named on a controversial website about town hall dealings are preparing legal action against its author. City lawyer Mark Manley confirmed he is acting for several people who want to sue the (now silenced) author of the Liverpool-Evil-Cabal blog for defamation.



In Mobile Digest we discover that a next-generation iPod phone (dubbed the iPhone) would not be a huge success.

A digital music survey of 3000 British consumers suggests that most people would either keep phone and music player separate, or want a phone that plays music rather than a music player that makes phone calls:

  • 46% of those surveyed said they would prefer to use a phone that played media files.
  • 21% said they'd use a music player on its own.
  • Over one-third said they'd never use a combined phone and music player.

Meanwhile Pocket Lint revealed a survey commissioned by the government Home Office that shows people do more to protect their gadgets at home than they do their passports. Only 22% of the 1064 people polled by FDS online lock their passports away, compared to the 28% that said their iPods and jewelery were locked up, with another 44% saying they were “kept securely”.



Farmers Weekly report on a survey of nearly 6500 consumers for Sainsbury's the UK supermarket chain which revealed there is no such thing as the average shopper. Which is encouraging and give comfort to those of us who think social media is ideal platform for individual conversations. The theory of the long tail rules!


The BBC reports that
Children in Britain are among the most lazy in the world, the survey found UK children spend an average of 9.4 hours a week playing computer games or watching TV, but less than one hour a day being active. The report, commissioned by supermarket chain Tesco, surveyed 3,500 young people from 10 countries around the world, including Britain, the US, Australia and India. Ranking the 10 countries in order of their children's fitness, Britain came in as the seventh fittest nation.



Contractor magazine found out that Silicon Valley is the worst technology hub in the US from which to start-up a business in the USA. A survey of the region’s enterprise leaders says the region comes last on a long list of potential locations for tech start-ups because of its high house prices.



Here is good news for Rupert Murdoch. E-consultancy reports the 2006 Digital Music Survey, carried out by Entertainment Media Research, which shows the likes of Bebo and Myspace have a strong influence over the way listeners’ discover and purchase music online. Almost a quarter of visitors to social networking sites said they have a “massive” or “big” impact on their music purchases, while 31% said they had bought music they had discovered on these sites. Nearly half (49%) also said they regularly or occasionally recommended artists to other users of social networking sites.


It looks like Rosie O'Donnell's blogging days might be at an end , since Barbara Walters - Rosie's new boss on The View - doesn't really like it very much. It is still up and running .


eGov Monitor reported that almost one in four EU households is now connected to the internet via high-speed “broadband” links. Broadband’s popularity grows with household size – only 12% of single households have it, compared with 34% of those with four members or more. And, of those households that have only “narrowband” internet connections, 40% do not wish to upgrade, either because they are satisfied with the speed of their dial-up connection or because they do not use the internet enough to justify the higher cost of broadband.



Roy Greenslade on the Guardian tells us that Traditional media In Britain are seen as the most trustworthy source of information, according to a survey by Telecom Express. The report finds that newspapers and TV are far more trusted than websites or blogs, with TV topping the poll at 66%, papers receiving 63%, and radio getting 55%. However, websites get a 36% rating while news blogs are the least trusted sources with just 24% of the vote.



Wensleydale Dairy Products has launched its own blog to raise support for a campaign to protect the origins of Real Yorkshire Wensleydale Cheese reveals Digital Bulletin. The blog, created by PR agency Green Communications , has been launched following the company's application for a Protected Designation of Origin mark, which protects EU foods produced in a given geographical area similar to the protection won by Parma Ham and Parmesan Cheese. The website will include members of Wensleydale's 190 staff giving regular updates on developments at the creamery.



The London Times has launched a daily comment blog called Comment Central , which is to be edited by Daniel Finkelstein.

Finkelstein, a long-time columnist at the paper, is a former adviser to Prime minister John Major. He will edit the site, selecting the newspaper's best writing, and give a guide to opinion on the web. "Blogging is an incredibly exciting form of journalism, especially in the field of comment. Just as the role of a newspaper is to filter and edit the best for the reader, the role of Comment Central will be to bring the online reader the most fascinating comment and analysis on the web," Finkelstein said. I bet he would love to lunch with Colin Farrington.



In Computer Business Sun Microsystems' CEO Jonathan Schwartz's latest blog is a great example of how to help to cross-sell your biggest partners/customers without it being immediately apparent to everybody that what you're doing is cross-selling your biggest partners/customers.


The Observer reported that a Syrian blogger has been arrested by the country's security forces without explanation, raising fears that President Assad's government is seeking to curb freedom of speech on the internet.



Yahoo! will launch a service today that allows users to ask other people's advice , when looking for anything from a good hotel or bar to an apple pie recipe, rather than rely solely upon electronically generated search results. The search and online portal operator will promote Yahoo! Answers with its largest advertising campaign in Britain since the dotcom boom.


Mark Lazarowicz has put his political thoughts online by setting up a weblog says the Scotsman . The Labour backbencher claims to be the first city MP to have joined the world of blogging.

Another Political blogger


The Conservative Party's increasing use of the web has continued during David Cameron's trip to India. He is writing a blog and posting video clips.

In his first piece for the blog, David outlined why he is travelling to India, and posted a short video he made just before getting onto the plane.

Bloggers have so far responded well to the "David Cameron in India" blog, which you can read here.

I guess, from now on we will have lots of pictures of politicians sent to Coventry if they don't come up to the Farrington standard.

Cheer for Yorkshire Bloggers


This post is for Stuart Bruce and Richard Bailey.

Wensleydale Dairy Products has launched its own blog to raise support for a campaign to protect the origins of Real Yorkshire Wensleydale Cheese.

The blog, created by PR agency Green Communications, has been launched following the company's application for a Protected Designation of Origin mark, which protects EU foods produced in a given geographical area similar to the protection won by Parma Ham and Parmesan Cheese.

This means that any manufacturers outside of Wensleydale, where the cheese has been produced since 1150, can not produce a cheese and call it Real Yorkshire Wensleydale.

Some of the posts bring a lump to your throat: " Now, the most famous tea rooms in Yorkshire are backing Real Yorkshire Wensleydale Cheese. Bettys, which has six tea rooms across Yorkshire, only uses real Wensleydale made at the Creamery at Hawes." Ahhhhhh!

Picture: Wallace & Gromit Wensleydale

Friday, September 01, 2006

Lets Create Wealth


In one day, years of PR research and study is being made available to everyone in the Public Relations industry.

Three people all working independently created similar wiki's.


  • Richard Bailey has created the a wiki about books every Public Relations student (not to mention practitioner) should have at hand in his wiki 'PRbooks'.


We discovered our mutual activity earlier this week.


Yes a coincidence, yes some duplication and yes competing with other specialists in the field (see this list courtesy PRbooks).


Constantin Basturea is one of the pioneers with The New PR wiki whose seminal work in the field of Social Media is a great resource.

Each of these resources is unique in its way (comprehensive, selective, subject specialist).

Critically, the above are all searchable and editable by anyone who wants to help develop these resources. In addition people can comment about pages and content. These are resources that the PR academics and PR practitioners can add to and contribute their efforts for the wider good. I encourage you all to make your contributions to each.

Other resources are not as easily maintained (as I know to my cost) because they are efforts using non-social media.

Amazon UK: Public Relations
Chartered Institute of Public Relations: Library catalouge (members only)
Colorado State University: PR Bibliography
David Phillips (guilty as charged): PR evaluation bibliography
Northern Kentucky University: History and evolution of public relations
Ohio University: Journalism history: readings and resources
PR Place: Bibliography of PR books
PRSA: PR International Bibliography
The Museum of Public Relations: Reference Library


Richard Edelman and more recently Sir Martin Sorrell, have made their position quite clear: Social media is important and central to future success. It is the responsibility of the PR sector to take it forward and here is a classic case study of social media at work.

If this coincidence had not been two academics and a part time lecture, but three local retailers tempting consumers or a global booksellers to appreciate the niceties of their products, there would have been both a first mover advantage and competition through content. Just as important, all the other retailers would have been wrong footed.

Today's announcements, because of the timing, will create (just watch this space) a buzz about these developments.

In addition, the very nature of this same day event (and as it happens we are all announcing on the same day because we discovered our mutual activities were common and, at the last minute, we colluded to post on the same day), will also flush out other such available bibliographies because bloggers will tell the world. This too will add to the wider knowledge of our industry. In the commercial world, the same things happen. There are ethical issues. Commercially would our collusion over the announcement timing be unfair and ethical?

In this case there is no ethical issue and the whole PR industry benefits. This kind of initiative could have been an industry sector-wide initiative with all the PR institutions creating new wealth for the sector. It is the kind of thinking that we now need to adopt in PR and for our clients. The very nature of organisations is changing. Yes... it is already changing. The Internet and many manifestations of social media are having an influence on the value of organisations.

This is a one off. We just found out that we were all doing similar things. But it is a classic case of social media in action.


Hiding from the social media phenomena as it gains pace is a failure of fudicial duty as much in PR as in corporate governance.


Next up, of course is how we can collaborate and, most especially, involve all PR academics and practitioners to help build on these resources and add value to their industry.



What is especially exciting for me is that this is an example of how a wide range of values is presented to an audience. These values are presented in a token that could be called 'bibliography'. There are a host of such tokens (both wikis and bibliographies on line) these particular tokens are relevant to the PR industry. Here then, are tokens with values relevant to a particular group of people. It is not beyond the realm of the possible that these wikis will find resonance with practitioners and relationships will be created. This is classic for the theory of the Relationship Value Model. It will be a case study worth following especially as the channels for communication are blogs and wikis.


The employers of 3000 press and public relations practitioners in the UK public service might find these works helpful for the continues professional development of their practitioners. The consultants who can now so easily access the reference works that underpin the veracity of their practice might point to these contributions and the institutions that represent the industry will no doubt reference these works as evidence of a thriving practice.


Here then is a place where knowledge can be accessed quickly for practitioners who want information or access to the leading thinkers and researchers in in the PR sector.


What would now be fantastic would be help so we can all collaborate and really develop a single global, detailed and always up-to-date resource for the industry.



Picture: The Library of Alexandria










Thursday, August 31, 2006

Social Media Rules

It took no time at all for Constantin's Post to rock 'n roll.


Simon Collister: This is something the UK’s CIPR should take note of...

Terpin Communications Group: Apparently, Wikipedia is the encyclopedia anyone can edit, except for PR professionals (and Stephen Colbert).

Alex Pullin: Gets a response from Contantin: he would like to see: 1. a mechanism that will allow PR pros to correct false information 2. a codethat PR pros could subscribe to - something that will back them when their clients will ask them to do act unethical in Social Media Commons as Wikipedia, del.icio.us or digg.



An invitation


Dear public relations industry.


The first World Congress on Communication for Development is seeking practitioners who can deliver communication which . . .

  • Is, first and foremost, about people and the process needed to facilitate their sharing of knowledge and perceptions in order to effect positive developmental change - media and technology are tools to this end, but not ends in themselves.

  • Is based on dialogue, which is necessary to promote stakeholders' participation. Such participation is needed in order to understand stakeholder perceptions, perspectives, values, attitudes and practices so they can be incorporated into the design and implementation of development initiatives.

  • Follows the two-way, horizontal model and not the traditional one-way, vertical model of Sender-Message-Channel-Receiver and increasingly makes use of emerging many to many forms of communication made possible through new technologies. Even when used along more unidirectional models (e.g., campaigns), communication needs to facilitate the understanding and taking into account of people's perceptions, priorities and knowledge.

  • Gives voice to those most affected by the development issue(s) at stake, allowing them to participate directly in defining and implementing solutions and identifying development directions.

  • Recognizes that reality is largely socially constructed. The implications are that there can be different realities (or different perceptions of the same reality) for the same situation according to specific groups' perceptions and needs. Thus the role of development and by extension communication is not to "impose" the correct reality, but rather to foster dialogue to facilitate mutual understanding among different perspectives. Communication for development therefore, respects and works with the different social, religious and cultural foundations of the people, communities and nations engaged in development processes.

  • Is contextual. There is no universal formula capable of addressing all situations and therefore it should be applied according to the cultural, social and economic context.

  • Uses a number of tools, techniques, media and methods to facilitate mutual understanding, define and bridge differences of perceptions, and take action towards change, according to the particular needs of the development initiative. These tools and techniques should be used in an integrated way and are most effective when used at the beginning of development initiatives.
Sincerley,
World Congress on Communication for Development

The gravy train is listed here.

See y'all in Rome.

Our world is global - time to act global?

Constantin Basturea is one of the most aware 'New Media' practitioners in the world. This blog post is very significant. He says: The problem of edits by PR firms for client — or any “pay for edit” arrangements — is not going to disappear. This is not only about using Wikipedia to promote one’s clients - it’s also about accuracy and reputation. As Wikipedia’s readership, popularity, and position in search engines results will grow, companies will become more and more concerned about the accuracy of Wikipedia’s entries and on how their reputation is affected by it, and will not stay idle if the entries on their organization, leaders, or products are inaccurate.

Lets face it, some organisations have a pretty pathetic presence in Wikipedia compared to others that understand its value. For an example of how to really offer people information one might look at an example like this one.
It highlights how significant this medium is and so Constantin is right in making this point: The (PR) industry should start working now on the rules of engagement on Social Media Commons — social spaces like Wikipedia, del.icio.us, YouTube, digg, MySpace, and Second Life — that will allow organizations’ participation in a way that is transparent and respects the communities’ rules.
Indeed, it is about time that the Global Allience got stuck in. It has been heel tapping for a long time. The Wikipedia entry for PR is a complete mess. Its about recent American agentry and misses a wider Far Eastern, African and European practice that goes back centuries. The people involved at Global Allience who need to work out what is needed to develop Social Media policies are:
Sharing Information and resources: Colin Farrington (UK)
  • Website (expansion and changes): IPR/PRSA lead Marie York and Robyn Michaels with some members (CPRS) to help
  • Building bridges/research: Toni Muzi Falconi (Italy)
  • PR Landscape Juan Carlos Molleda (PRSA), chair; members to be added
If the web site is reasonably up to date, to ensure the entries refelect the global nature of PR one might expect some effort by: Marketing: Jean Valin (Canada)
  • Media relations and promotion: Chair Ann Mealor (UK) with existing committee
  • Print handout on Global Alliance: Vacant
  • Newsletter: Colin Farrington/Marie York (UK) & others to be approached
Go for it guys. If its global - you are the right people.