Wensleydale Dairy Products has launched its own blog to raise support for a campaign to protect the origins of Real Yorkshire Wensleydale Cheese.
The blog, created by PR agency Green Communications, has been launched following the company's application for a Protected Designation of Origin mark, which protects EU foods produced in a given geographical area similar to the protection won by Parma Ham and Parmesan Cheese.
This means that any manufacturers outside of Wensleydale, where the cheese has been produced since 1150, can not produce a cheese and call it Real Yorkshire Wensleydale.
Some of the posts bring a lump to your throat: " Now, the most famous tea rooms in Yorkshire are backing Real Yorkshire Wensleydale Cheese. Bettys, which has six tea rooms across Yorkshire, only uses real Wensleydale made at the Creamery at Hawes." Ahhhhhh!
Picture: Wallace & Gromit Wensleydale
Don't I get a mention, David? I live five minuets from Stuart!
ReplyDeleteSorry Simon, I forgot the depth of New Media expertise in Yorkshire. But then my part of the country is the hills to the north of Stone Henge :)
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