In a lift the other day, I was talking to a BBC person who said that she thought the BBC now understood how far it had got behind.
Now some of that thinking is in the public domain.
Pete Clifton told the World Digital Publishing Conference in London today that the plans could include new topical pages to aggregate information from BBC and external sources on a variety of topics; increased personalisation features for the front page of BBC News Online, an expansion of the site's live statistics tracker and possibly wiki style pages that would let users contribute to compilations of information.
A news API could let users outside the BBC access BBC content for their own development projects.
The BBC will not be expanding its existing blogs aggressively according to Clifton but he said he hopes to launch a new blog to be written by BBC foreign correspondents around the world.
Clifton said the BBC will not be making new content for mobile phones however, it will be making more of the text, audio and video from the news website central to the expansion of its offering for mobile devices.
The
Press Gazette offers more.
This is very interesting. First here is another word for PR people to wrestle with -
API. get used to the idea and what it offers you.
The wiki looks interesting for communicators too.
Toni, we see here the break between old and new PR paradigm.
These concepts are significant to the constituencies involved. The exchange also demonstrates that we have a lot to lean about the nature of conversational relationships.
Historically, a person would provide a paper and circulate it for approval and comment – and that is what happened.
Now, there is a different way.
What if the paper is made available using any of the many forms of social media. It needs to be in one of the formats that can be progressively opened up for wider consultation, contribution and participation. It can be surrounded by debate and discussion (email, IM, Blog, wiki, Skype conference, meeting, congress etc), progressively it becomes the common property of all active, aware and latent participants.
This is not soft v hard, old v new it is just a way of creating a conversation. It is as old as mankind and as new as the Internet.
Well entrenched and robust views are still available in this model and progressively more evidence, research and resource can and should be added to enhance its value (peer reviewed knowledge added to any property enhances its value). Reasoned consideration can be in the hands of all participants – even the whole world.
The new way needs avail contribution to a conversation among active, aware and latent participants.
The nature of transparency, porosity and agency is the at the heart of this way of doing business.
As it turns out, you posting the papers, is a move in this direction but suppose the debate and discussion used modern communications tools. Would that not be more useful powerful and relevant?
The very fact that the initial paper is an old fashioned word processed document set the agenda.
The medium affected the message as much as the contribution by the participants.
One alternative might start like this: http://docs.google.com/View?docid=dhd98n6g_26f2twh2 and can then be moved to any number of channels for communication such as as a wiki, word document attachment by email, an email, a web page, a blog post, an instant message or even as (dead tree) paper.
Public Relations is changed but we have to walk the talk.
Ignorance, of course, is no defence when the participants are …… communicators?