MTV gets social media

Brand Republic is reporting that MTV Networks is continuing the fightback against emerging social media youth entertainment brands like MySpace and YouTube.

It strategy include a series of acquisitions of community and gaming sites. These include NeoPets, a virtual pet website; GameTrailers, which previews and rates new computer games; and the network of US college newspapers Y2M.

It has also bought Quizilla, a community website popular with bloggers.