Friday, November 03, 2006

Net growth

There are now more than 100 million web sites on the Internet, which gained 3.5 million sites last month to continue the dynamic growth seen throughout 2006. In the November 2006 survey Netcraft received responses from 101,435,253 sites, up from 97.9 million sites last month.

The 100 million site milestone caps an extraordinary year in which the Internet has already added 27.4 million sites, easily topping the previous full-year growth record of 17 million from 2005. The Internet has doubled in size since May 2004, when the survey hit 50 million.

Luddite lawyers not aware of the official statistics

Jason Stamper at Computer Business Review suggests that a UK law firm Mace & Jones is risking being labelled a bunch of Luddites by arguing that businesses should clamp down on iPod use in the workplace because it enables employees to slack off and shut out their colleagues.

The tabloids are going to love this one -- I can see the headlines now: "IPOD ADVICE FALLS ON DEAF EARS." Or how about, "LAWYERS SAY TURNING ON, TUNING IN IS COP OUT".

Of course, we know that the reverse is the case, social media enhances productivity according to the National Statistic Office (PDF)

Financial dodge e-monitoring

VNUNet report a survey conducted in the financial districts of London and New York suggests that Wall Street workers are more aware of compliance breaches and monitored electronic communication than their City colleagues, but are also more likely to try to dodge communication controls.

Second Life delays price hike

Linden Lab, announced on Wednesday that it was delaying price increases for its private islands until 15 November.

The company had announced in a blog entry that it was imposing hefty rate hikes as of Wednesday -- from $1,250 to $1,675 (£880) in upfront costs and from $195 to $295 (£155) in monthly maintenance fees.

BMJ to use podcasts

Independent production company, Somethin' Else has been commissioned by the British Medical Journal to produce a series of podcasts.

The programmes will feature broadcasters including former Today presenter Sue MacGregor and the BBC's Case Notes presenter, Graham Easton.

For PR people wanting to contribute to this 'new media' medical space, this could be good news.

Blogger pain

Eric Case, a Blogger product manager, acknowledges that Blogger has had a rough time recently due to what he calls "a perfect storm" of network hardware failures and other problems, reports PC Advisor.


However, Case said these issues will be a thing of the past once Blogger moves to a more solid and scalable platform. That's where Google is hosting the Blogger beta version, which is in limited availability and includes many new and improved features.

Still, some are running out of patience. On Sunday, after what she termed an "appalling week" of Blogger problems, Nicola Brown replicated her blog Life at the Edge over to the competing Wordpress.com platform.

Google has apologised for last week's Blogger outages, describing them as a 'nuisance' and not representative of the kind of service it wants to provide. In its Blogger Buzz blog it explains that a number of unplanned outages were followed by deliberate ones as the causes were tackled.

Hmm.. if you have a lot of content invested in Blogger.com, this is not good.

Wiki's are the rage

It's been quite a month for the wiki community, says David Tebbutt . A kind of coming of age. SystemOne came out of the shadows, as did Itensil. SocialText officially released its 2.0 version and now it has a version that integrates with Microsoft's Sharepoint. Then to crown it all, Google went and bought JotSpot.

This latter deal is interesting as it could integrate a host of the applications Google has aquired in recent months.

MTV gets social media

Brand Republic is reporting that MTV Networks is continuing the fightback against emerging social media youth entertainment brands like MySpace and YouTube.

It strategy include a series of acquisitions of community and gaming sites. These include NeoPets, a virtual pet website; GameTrailers, which previews and rates new computer games; and the network of US college newspapers Y2M.

It has also bought Quizilla, a community website popular with bloggers.

Friday, October 27, 2006

Kafuffle surrounds World Congress on Communication

Is it communication for development or is it public relations? Does it really matter what it is, as long as it is what it is? A fascinating, somewhat irritating, but truly rich chronicle of a passionate exchange on (what I would call..) stakeholder relationship practices.. Peter and Paul have a go..and..Ursula helps shed some light..


I thought I would comment:

Toni, we see here the break between old and new PR paradigm.

These concepts are significant to the constituencies involved. The exchange also demonstrates that we have a lot to lean about the nature of conversational relationships.

Historically, a person would provide a paper and circulate it for approval and comment – and that is what happened.

Now, there is a different way.

What if the paper is made available using any of the many forms of social media. It needs to be in one of the formats that can be progressively opened up for wider consultation, contribution and participation. It can be surrounded by debate and discussion (email, IM, Blog, wiki, Skype conference, meeting, congress etc), progressively it becomes the common property of all active, aware and latent participants.

This is not soft v hard, old v new it is just a way of creating a conversation. It is as old as mankind and as new as the Internet.

Well entrenched and robust views are still available in this model and progressively more evidence, research and resource can and should be added to enhance its value (peer reviewed knowledge added to any property enhances its value). Reasoned consideration can be in the hands of all participants – even the whole world.

The new way needs avail contribution to a conversation among active, aware and latent participants.

The nature of transparency, porosity and agency is the at the heart of this way of doing business.

As it turns out, you posting the papers, is a move in this direction but suppose the debate and discussion used modern communications tools. Would that not be more useful powerful and relevant?

The very fact that the initial paper is an old fashioned word processed document set the agenda.

The medium affected the message as much as the contribution by the participants.

One alternative might start like this: http://docs.google.com/View?docid=dhd98n6g_26f2twh2 and can then be moved to any number of channels for communication such as as a wiki, word document attachment by email, an email, a web page, a blog post, an instant message or even as (dead tree) paper.

Public Relations is changed but we have to walk the talk.
Ignorance, of course, is no defence when the participants are …… communicators?

BBC goes a step further

In a lift the other day, I was talking to a BBC person who said that she thought the BBC now understood how far it had got behind.

Now some of that thinking is in the public domain.

Pete Clifton told the World Digital Publishing Conference in London today that the plans could include new topical pages to aggregate information from BBC and external sources on a variety of topics; increased personalisation features for the front page of BBC News Online, an expansion of the site's live statistics tracker and possibly wiki style pages that would let users contribute to compilations of information.

A news API could let users outside the BBC access BBC content for their own development projects.

The BBC will not be expanding its existing blogs aggressively according to Clifton but he said he hopes to launch a new blog to be written by BBC foreign correspondents around the world.

Clifton said the BBC will not be making new content for mobile phones however, it will be making more of the text, audio and video from the news website central to the expansion of its offering for mobile devices.

The Press Gazette offers more.

This is very interesting. First here is another word for PR people to wrestle with - API. get used to the idea and what it offers you.

The wiki looks interesting for communicators too.

Spinning into danger

The executive editor of Computer Weekly was a runner-up in last week's Paul Foot awards for what judges called "relentless investigation" into the £12.4bn NHS IT programme in the face of "consistent obstruction and obfuscation from the Government".

Collins told Press Gazette "We're seeing Government spinning more, Government departments using the FoI (Freedom of Information) Act not to answer my questions. They're referring me to the FoI Act to get them answered, but we're still waiting for a judgement for the request we put in in 2005, 18 months later. It's very useful for a press department to refer the journalist to the FoI Act because the chances are there won't be a decision on it for 18 months."

The danger the governement faces is that keeping the lid on stuff will end in tears. There is no doubt it will happen. The social media gene is out of the bottle instyle this time. last time (Usenet) it was more difficult to do, The Internet was not generally available and, above all, it was slow. No more.

Transparency has bigger advantages and is now really optional. In a week, month, year, Internet Porosity will let the cat out of the bag. It will then spread like this, morph (Internet Agency) and will become uncontrolable.

Local Newspaper TV

Now we are getting a good idea about what local newspaper TV really looks like.


Four North Wales Newspapers titles have carried video footage on their websites for the first time.

The group used the web to publish footage of two "lunatic" motorcyclists riding erratically at 100 miles per hour along the main arterial highway along the North Wales coast.

The video, in which North Wales chief constable Richard Brunstrom describes the motorists as "crazy", and says the video remind him of an episode of The Wacky Races, was used on the websites of the North Wales Pioneer, North Wales Chronicle, Rhyl Journal and Denbighshire Free Press.

The opportunities for PR video stories are huge.

You, your family, friends, your influences, us, long, long partnership

I always feel that David Meerman-Scot is good but just misses the mark.

This paragraph is an example:
If you agree with me about the importance of buyer personas in Web marketing, then the most important next step is you need to know what you want each of your buyer personas to believe about your organization.
Absolutely right. Here he is talking about the nexus of relationships called a person going about the days toils, or a blogger, or author or wiki manager or Digg presence (etc).


Well... no he isn't.

He is talking about what buyers should believe. Who is dictating to whom? The buyer, as if an when s/he get to that point in the conversation, will have a unique set of beliefs. They will be gained from a wide range of sources, views, friends, web sites, the guy at the end of the bar.... Oh... yes and perhaps a little bit from 'your organisation'.

It can't stop there. The buyer, is now potential gold in the The Long Tail and also an un exploded bomb - forever.

Can we use the word buyer anymore?

Only in marketing meetings.

Monitor for viral - then push

David has a good tip about viral marketing. Of course you will need to be monitoring your presence to do this. While many organizations plan viral marketing campaigns to spread the word about their products or services, don’t forget that something may go viral that you didn’t start like Mentos and Diet Coke, and it may show you or your products in either a positive or negative light. You need to be monitoring the Web for your organization and brand names so you are alerted quickly about what people are talking about. And if a positive viral explosion that you didn’t initiate begins, don’t just hang on for the ride—push it along!

The passionate niche publics

TalkSPORT has achieved its highest audience figures in 18 months, allaying fears that speech radio is struggling across the board.

The nationwide talk station, which benefited from a boost in listening last quarter thanks to the World Cup, has managed to keep listeners tuned in after the final match — putting on an extra 176,000 listeners (8.4%) year on year.

Side by side isChannel 4's first foray into radio which has got off to a slow start, with the digital talk station OneWord losing 20 per cent of its listeners.

Figures released today by Rajar show Oneword's audience has fallen from 129,000 to 104,000 in the last 12 months.


Community, focused, passion filled audiences count - sound like social media to me.

WPP results - PR growth three times more than ads

WPP numbers this quarter show strongest growth was in the communications services sector, public relations and public affairs, with sales up by almost 14%, followed by branding and identity, healthcare and specialist communications, up almost 12%. Information, insight and consultancy was up over 8%, and advertising and media investment management up over 4%.

So reports the Guardian.
Oh! So PR seems to be doing well then.

Eight days to compete with television

A film highlighting how journalists in the UK have learned to deliver TV news in eight days has been nominated for an international award in Berlin.

The film 8 Days features eight regional journalists working on papers including the Hull Daily Mail, the Liverpool Echo and the Manchester Evening News, getting to grips with a murder case re-enacted by Cleveland Police.


We are now seeing local newspapers develop both video and sound capability in order that they can compete with, mostly, local television. Of course, local newspapers provide considerable feedstock to national press radio and TV and can charge good money for well produced stories.

For PR, this means that there is a need to be able to offer stories as audio and video fests aw well as text and photos.

The film, made by senior lecturer at the University of Westminster David Dunkley Gyimah, focused on journalists training at Press Association's video training course.

Intel sponsors music site

Press Gazette says that the Guardian is launching a new music site today which will be sponsored by computer firm Intel.

According Guardian digital boss Emily Bell, Intel will "integrate their brand" into the site, but she said it will retain editorial independence.

This is interesting because it is another way that a good media brand can generate revenue - sponsorship.


Sponsorship as a public relations practice is well established although it is worth remembering the cost of promoting sponsorship is not cheap.

Netshine come-uppance for pharmaceutical

The PR industry is not having a good week. Its worst practices and the abominable practices of the clients it advises are being exposed all over the place. This time it is the pharmaceutical companies that are exposed with Blazing Netshine.


They are supposed to be grassroots organisations repre

senting the interests of people with serious diseases. But Drummond Rennie, professor of medicine at the University of California, San Francisco, and deputy editor of the Journal of the American Medical Association, believes that some patient groups are perilously close to becoming extensions of pharmaceutical companies' marketing departments. "There's a crisis here," he contends.

Rather than grassroots, the word Rennie uses to describe such organisations is "astroturf". Originating in the black arts of politics and public relations, astroturfing is the practice of disguising an orchestrated campaign as a spontaneous upwelling of public opinion.

Pathetic

Talking of pathetic Web 2.0 efforts here is another one:


With the launch last month of www.lphchat.com, Langham Place Hotel invites customers to build an online presence, posting thoughts on any topics close to their heart.

Internet Travel News - Langham Place opens blog - www.breakingtravelnews.com/..