Saturday, October 14, 2006

Carphone Warehouse buys AOL UK

Carphone Warehouse is to buy the UK's third-largest internet provider, AOL UK reports the BBC.

BBC business editor Robert Peston said Carphone Warehouse, owner of the TalkTalk broadband and phone offering, was paying £370m for the operation.

AOL UK has 2.1 million customers across the country - 600,000 on dial-up and 1.5 million with broadband connections.

Carphone Warehouse, which runs the UK's largest chain of mobile phone stores, first moved into broadband in April.


If education is online - so is PR

For those who think this online stuff might go away, I offer this news from the BBC:


School pupils can now take a GCSE entirely online - including doing the coursework and exams electronically.

Online courses have been around for some time and there has been online or "e-assessment" of various tests.

But the new environmental and land-based science course is said to be the first totally non-paper GCSE.

What is significant are the range of social media tools used in these endeavours. In PR we need this knowledge and there skills, there is a whole generation that does not find it different, it represents a huge market.... It offers really fun conversations.


The difference between PR and Marketing

The difference between Marketing and Public Relations is highlighted by BL Ochman in this post.

On the one hand there is a glitzy promo and the alternative is to make it a fun conversation. She says:

OfficeMax has launched an elaborate, and undoubtedly expensive interactive campaign featuring "graphologist" Dr. Gerard Ackerman to launch OfficeMax’s new private label design pen brand, TUL. It's created by DDB Advertising-Chicago and the heavy hand of ad agency cluelessness is evident.

The very nice, and intensely cheery PR person told me the campaign is "hilarious" "amazing" and "a hoot." It's definitely funny, and I laughed out loud when Dr. Ackerman told me he loves me. I didn't feel compelled to pass on the URL to friends, but I did think it was fun. If I am ever in an Office Max store and see a Tul pen, I'll certainly look at it.

But there are many missed opportunities in this campaign, like feedback from participants on how accurate they find the readings. All in all, it's an amusing old-fashioned push message with a couple of new media bells and whistles.

People have the option to go straight to TUL.com for a "personalized" on-site analysis or to mail in a sample of their handwriting which results in Dr. Ackerman emailing them a video that shows an image of their handwriting as he analyzes it.

Facing up to social media



One of the new dimensions that all employers are going to face in an era of participatory media is more employee and contractor dialogue in the market. Some of it you are going to wish you heard first or could take off line. But that privilege is something the writer gets to extend - you don't get to demand it unless it breaches policies and the like.

Employers should view this as an opportunity. Take the feedback and revel in it. More than often it reflects a broader trend or opinion.

Suspect measures by the FT?

E-consultancy has an excellent critique on the measurement methodology used by the FT in an article this week which attempted to cast some light on the most influential blogs in the UK and Europe, though the methodology used to calculate the blog rankings leaves a little to be desired.

The piece was based on a study conducted by blog search engine Technorati and Edelman, the PR firm, but instead of using traditional metrics such as reach and audience share, it used the number of inbound links to determine a blog’s ‘influence’.


So what’s wrong with that?

Well, firstly it is certainly a case of grabbing the lowest hanging fruit. Technorati publishes a list of the ‘top 100 blogs’, using inbound links as the basis for positioning. Edelman, for the record, has an exclusive and slightly mysterious deal with Technorati.quote>


For the PR industry there is a big lesson to learn. If we use data then we have to be sure that that we use relevant and sound metrics. If not we will get found out. Fake PR is all around us and its being exposed. Fake reporting has the same fate awaiting.

Have nots - have to be considered

Esther Dyson

Made a useful contribution to the "Office 2.0" conference which is reported in IWR blog.

She offered words of warning:

For a start, ubiquitous access to Office 2.0 applications is restricted to those with continuous and reliable access to power and internet access. How many global companies can even claim that?

Some of the later demonstrations proved her point when access was so slow, the presenters mumbled about "the Regis St Francis Hotel wifi network" and quickly changed the demonstration focus. I've never seen so many rotating "waiting" icons.

She predicts "a long long time" before mass adoption. She also pointed out that the focus of the successful applications would be different to today's: they will focus on tasks and collaboration, not just documents. She said, "I want an activity manager not a data manager."


It came up this week for me when a student was trying to follow my netpr Internet lecture. With a slow connection, the benefits are lost.

Practitioners (yet I put my hands up) have to be aware that there is a big audience out there that still does not have broadband or access to a reliable on-line service. We have to accept that in spreading the word to our publics we have to consider what platforms and channels are available.

Google outage

Juan Carlos Perez at PC Advisor noted that:

Citizen journalists were unable to update their weblogs yesterday after Google’s Blogger and Blogspot hosting services went offline for two hours.
A "network malfunction" caused the outage, Google said in a short note posted on Blogger Status, a site where the company informs users about Blogger system issues.

No data was lost during the outage. "We know how important Blogger is to our users, so we take issues like this very seriously," a Google spokeswoman wrote via email.

17 October - A great PR campaign

17 October is just an ordinary day, but you can make it special says the BBC by keeping a blog or diary for just one day. The aim is to create the biggest ever blog throughout Britain, and by taking part you can contribute to a day in history. Organisers hope it will provide a useful archive for generations in the future.
Meanwhile BL Ochman tells us that Yahoo is inviting participation in the Yahoo Time Capsule.

Until November 8, Yahoo! users worldwide can contribute photos, writings, videos, audio and drawings - to this electronic anthropology project. You also can and comment on the contributions from around the globe.


These are great PR campiagns... we can all learn.

Getting an image online and on TV

Paul Trotter at PC Advisor notes that Endemol UK is working with a photo blogging site to find images for a TV programme marking the rise of the citizen journalist.

The company behind reality show Big Brother is putting together content for ITV1’s “I was there: the people’s review of 2006” programme, which is due for broadcast either later this year or early in 2007.

Blogging site Fotothing has been enlisted to find suitable shots, which could be anything from photos from the World Cup, or videos from the recent coup in Thailand, it said.

Well, here again is a Public Relations opportunity to contribute. This is great because it offers both online and television exposure.



More political bloggers - an opportunity

CEN reports that MP Richard Spring, whose constituency includes Newmarket and Haverhill, has opened an internet blog - an online diary.

He said: "I believe blogs will take political communication to the next level in Britain over the next few years.

"The better blogs are already beginning to set the agenda on political issues, break key stories and most of all, make politics entertaining without trivialising the process. I have always strived to be at the heart of new political developments and that is why I shall be blogging on a regular basis with my views, thoughts, stories - and occasional rants - from Parliament on issues that matter to me and that matter to my constituents.

There is an interesting opportunity here. If an MP is a blogger, they are a channel for communication and influencing their content is a useful channel for PR activity.

Updating iPod content

From MS Mobile there is a comment that works fo me.

If you are tired of listening to music when you commute, nowadays you can find plenty of podcasts produced both by amateurs and professionals, available both as free downloads of MP3 files accessible through RSS feeds, and as commercial podcasts, where exclusive content or advertisement-free content is available for some small fee. Unfortunately Microsoft still has not built-in podcasting support into Windows Media player and ActiveSync, although Apple iPod and iTunes have podcasting capability already for almost 2 years.
Where facilities do not exist, there will be people who will offer alternatives, which is the basis for thier article but more alternatives will come.

I can't wait for near field updates for my iPod.



Friday, October 13, 2006

Top Blog

Edelman, in conjunction with the blog search engine Technorati, published a list of the top British blogs. Reports TechDigest which also has its own list.

Medical podcast covered in glory

The University of Leicester has been pioneering the use of social media for quite a long time. MicrobiologyBytes is one of its great successes and has a number off awards and accolades reports Medical News.

Creator of MicrobiologyBytes, Dr Alan Cann, of the University's Department of Biology, commented: “There's a tremendous storehouse of knowledge locked up in universities. New technology, such as web 2.0 - the read-write internet - allows us to share this by blogging and podcasting.<br>
“The aim of MicrogiologyBytes is to bring people the latest news from the forefront of biomedical research in a form that everyone can understand. Obviously, I hope that this will also attract more students to the University of Leicester, but I don't expect that someone who listens to my podcasts in, say, Mexico, will turn up on the doorstop wanting to study for a degree. It's all about the conversation we should have with the public.”

It is worth following these experiments to see how they can be applied to PR practice.

Monitoring for online video content

One of the things that PR people have to work on is how it monitors on-line content.
Andy Plesser has come across Suranga Chandratillake, the Cambridge University-trained computer scientist and founder of Blinkx,whose company has a solution for effective search of video.

Second University Life

A Harvard University class is meeting on its own "Berkman Island" within Second Life (SL). "Avatars," visual images that represent the students and teachers, gather in an "outdoor" amphitheater, head inside a virtual replica of Harvard Law School's Austin Hall, and travel to complete assignments all over the digital world. (If SL could be magically brought into the "real world," it would cover about 85 square miles.)
Some 90 Harvard law and extension school students taking the course, called "CyberOne: Law in the Court of Public Opinion," can receive real college credit. But anyone on earth with a computer connection can also take the course for free.

This is a great public relations campaign.

Text 100 is well known for setting up in SL and Lewis PR has just won the global PR account for this phenomenon.

In PR we have to look at many forms of communication and this is another one (of many virtual reality domains) here then is another opportunity and it is getting serious traction.

Found-out fake is a fake PR

Shel Holtz is on the case: a blog ostensibly authored by a couple traveling across America in their RV and spending nights parked in WalMart parking lots turned out to be a fake blog, the brainchild of WalMart’s PR counselors at Edelman. While fake blogs (and other fake social media) are nothing new, it’s dismaying to see it emerge from Edelman, which has some of the smarter new-media people on its staff (Phil Gomes, Michael Wiley, Steve Rubel and more), and which touts itself as the PR firm that truly gets social media.

If publicists believes they can fool all the people all the time especially when 'all the people' run into millions, they are nuts. Publicists who do it should not regard themselves as part of the public relations profession,. In the UK this practice is not permitted among CIPR members.
Social media is emerging in fun forms for UK politicians and parties. The latest to hit the headlines is Birmingham MP Sion Simon who has recorded a spoof YouTube video of David Cameron's Webcameron.

Even more odd is that after a howl from politicians, its has been removed from YouTuble which is rather silly.

It could have been construed to be offensive. If that is the judgement then Simon is the looser.
Why can't the viewer choose?

Boring old men have to learn

Typically the boring old men (because invariably too many are - old and
male) of British politics don't like it and claim it "goes against the spirit of
confidentiality of the talks." Having quickly scanned the blog it appears to be
mainly about the process and an insight into how these things happen, rather
than the details of the negotiations.
One of the points I always make when
I'm running social media and blog training is that it doesn't matter if you
think social media is a good thing or a bad thing. It's happening and you have
to learn how to deal with it.


Stuart Bruce is right and we have to ensure our clients understand this now rather then at a time when it is an issue.

Scream Marketing parked on the PR lawn

David Meerman Scott has posted about the nonsense corporate speak that pervades our industry.

Its another flexible, scalable, groundbreaking, industry-standard, cutting-edge press release from a market-leading, well positioned mindless PR marketing core message.

Yatching World - podcast and scream mareketing

Yacthing World's podcasts by Matt Sheahan are interesting and informative and offer a new form of interaction that the PR practitioner can get involved in.

Having your client (Grant Simmer this time) interviewed bu this iconic publication would be a big plus.

I just wish that YW did not have such horrid advertising on its site.