The University of Leicester has been pioneering the use of social media for quite a long time.
MicrobiologyBytes is one of its great
successes and has a number off awards and
accolades reports
Medical News.
Creator of
MicrobiologyBytes, Dr Alan
Cann, of the University's Department of Biology, commented: “There's a tremendous storehouse of knowledge locked up in universities. New technology, such as web 2.0 - the read-write in
ternet - allows us to share this by blogging and po
dcasting.<br>
“The aim of Micr
ogiologyBytes is to bring people the latest news from the forefront of biomedical research in a form that everyone can understand. Obviously, I hope that this will also attract more students to the University of Leicester, but I don't expect that someone who listens to my podc
asts in, say, Mexico, will turn up on the doorstop wanting to study for a degree. It's all about the conversation we should have with the public.”
It is worth following these experiments to see how they can be applied to PR practice.