Facing up to social media

Andrew Lark has a great post about employee blogging. It is to the point and is going to be the hardest sell the PR industry ever had to make, defend and plan to manage.

Thay is why it has suddenly become such a great profession.

He says:

One of the new dimensions that all employers are going to face in an era of participatory media is more employee and contractor dialogue in the market. Some of it you are going to wish you heard first or could take off line. But that privilege is something the writer gets to extend - you don't get to demand it unless it breaches policies and the like.

Employers should view this as an opportunity. Take the feedback and revel in it. More than often it reflects a broader trend or opinion.