European consumers are now spending more time online than reading newspapers and magazines, according to a new study.The Jupiter Research survey, covered in the FT, shows internet consumption has doubled from two to four hours per week in the last two years, but is not cannibalising print and TV.
If ever there was a reason for PR to take the Web seriously this is it.
....... we have to assume a certain amount of risk tolerance when we venture forth into the world of net based business.
This week, even vaunted Google was hacked. The post was actually quite brilliant and has made its point.
Where the Internet is really making TV look creaky, though, is in the most important area of all, the one that determines where the money goes: audience measurement.
So claims Steve Johnson of the Chicago Tribune
Readers know, by and large, what it means when they hear that a TV show has 3.2 million viewers: The Nielsen Media Research monopoly has extrapolated from its sample of the U.S. population's viewing habits to arrive at that number, and if that show is on a network, it will be, in all likelihood, canceled very soon.
But people outside of the business often stumble over the meaning of Internet-specific measurement terms such as "hits," "page views" and "unique visitors," to name some of the most common ones. They don't grasp how site rankings are arrived at. And, bigger picture, they fail to understand, perhaps, how very fragmented the Internet audience is: Social networking site MySpace made news recently when it climbed to the top of the Internet heap - by tallying just 4.5 percent of all U.S. Internet visits.
So consider this a primer, necessary in so new and dynamic a medium, on Internet audience measurement.........
We its quite good and worth reading.
We do need to harness some of this stuff. But there are caveats. This is not a 'mass audience medium' and so the numbers can and do conceal a lot of information and comparisons are very hard to make. But if we use it wisely it will offerpower to Social Media PR such that now one has seen before.
Rupert, you're charming, very bright and behaves as if you doesn't believe in anything other than trying to construct what you believes will be the right public image. But really just another jumped up journo."Look, he's charming, he's very bright and he behaves as if he doesn't believe in anything other than trying to construct what he believes will be the right public image," Murdoch said.
"He's a P.R. guy. He came out of public relations. He was a lobbyist and P.R. man for Carlton Television for seven years, and then went into Parliament five years ago, and that's the only experience of life he's had."
People fear they are more likely to become victims of online crime than they are to be mugged or burgled, research shows. A survey at the start of Get Safe Online Week reveals that 21 per cent of people now believe they are at greater risk from e-crime - up from 17 per cent last year. This fear of online crime is deterring the public from using the internet for everyday activities, the survey on getsafeonline.org found, with early a quarter of respondents too concerned about e-crime to bank online.
SCOTLAND’S green watchdog played down the risks of radio active contamination at a popular coastal resort in Fife following an 11th-hour intervention by government spin doctors.Internal emails reveal the Scottish Environment Protection Agency (Sepa) delayed and then altered a news release after it had been described as “not entirely helpful” by a senior Scottish Executive public relations official.
Lee Odden tells that Online Marketing Blog gets about 5-10 pitches per week on average, which provides more than enough of a sample on how blogs are getting pitched these days. What’s the verdict? It doesn’t look good.
It’s not just the sheer numbers that grabs Google’s attention. YouTube is a gem because it figured out what Google, Yahoo!, MSN, AOL, and all of the other video players in the marketplace couldn’t – that it’s not about the video. It’s really about the community that’s around the video.
If we restrict ourselves to measuring investments by ROI alone, we run the risk of weakening our capacity to survive, much less thrive, in an age of strategic uncertainty. Big Bets are like early stage investments, you have to work out what percentage of your investment portfolio you want to expose to those risks and returns; that percentage could be zero, but you then give away the right to receive hockey-stick returns. Big Bets are measured like early-stage VC portfolios. Options are just options, the price you pay for a place at the table, and you decide which tables you need to sit at. Options need option pricing and suffer time decay. No-Regrets Moves, in contrast, are all about ROI. You have to do something, now all you’re working out is the best something. Build Or Buy. Which Build. Or Which Buy. And there’s probably no better tool than ROI to work this out.In a long and very interesting post he concludes:
There is a destination. One that values human capital and relationships and institutional knowledge. And we will get there. So I will continue to track the conversations on the blogosphere looking for signposts that will make it easier to get to the destination.
Bloggers are scoring rich paydays by turning their online diaries into books, but some publishers say the craze could fizzle out with a glut of new titles destined to yield disappointing sales. Penguin became the latest to jump on the bandwagon when it bought "La Petite Anglaise", the memoirs of Catherine Sanderson, who was fired by her company because of her blog, in one of the more hotly discussed acquisitions this week at the Frankfurt Book Fair.
As the 2006 political season moves into the home stretch, my friend Colin Delany editor in chief at epolitics.com has released a terrific new free e-book Online Politics 101: The Tools and Tactics of Online Advocacy to help campaigns useful ideas on how to spread the word on the Web. Colin totally gets the online political world and helped me to understand it enough to include some case studies in my upcoming book The New Rules of Marketing and PR. Colin's ebook shows how to use the Internet to promote candidates, shape public opinion, motivate supporters and raise money. Read the press release here.So much is shifting sands but we have to find out what we can.
Online Politics 101: The Tools and Tactics of Online Advocacy, looks comprehensively at the online organizing methods that work today -- including cutting-edge applications such as MySpace, viral marketing, text messaging and video distribution.
| The real story is that a major carrier is finally starting to grok, at the top, that the main benefits to incumbency are not just ownership of the pipes. There are countless creative things that an incumbent carrier — with existing relationships with customers, with "plant" all over the place, with science and business advantages out the wazoo — can do to make money, other than just by creating false (or any other kind of) scarcities in the backbone and the last mile (or acre, in the case of wireless). |
From ITPro: Financial services giant HSBC has become the first bank to offer customers mobile banking facilities.
It will start inviting customers to join the new service, developed in conjunction with mobile banking specialist Monilink, Monitise and LINK, immediately.
