Risk trust and reward

What a sensible post at J LeRoy's blog:

....... we have to assume a certain amount of risk tolerance when we venture forth into the world of net based business.

This week, even vaunted Google was hacked. The post was actually quite brilliant and has made its point.

Risk and trust are a balancing act online and we have to be sure that we both tell our clients and, like Google, have a plan in place for when it goes wrong. If we do these things the rewards are great.

Issues management planning in PR is often put to one side in the excitement of planning programmes. It should be an integral part.