Sunday, September 10, 2006
Gota good image idea - make it viral for your brand
Via CEO's Bloggers club comes Street stunts captured by citizens with camera phones and posted online to become viral campaigns are a new, engaging form of brand advertising, writes BusinessWeek, calling the tactic "the Golden Age of the street corner gimmick."
Teens in MySpace
What do MySpace users do and what motivates them comes from a new book reported in a CBS aricle.
If you want to eneter this space to build relationships for your organisation, check out the story.
If you want to eneter this space to build relationships for your organisation, check out the story.
Friday, September 08, 2006
Good think for PR people and how to 'get it'
The 'Change this' site is a mine of good white papers about social media and why it is so important.
Chris Anderson's paper (an extract from his book) 'The Rise and Fall of the Hit' should be smuggled into the CEO's overnight reading tonight.
While it highlights the downside for the recording empires it shows that the markets are still there.
The upside is that all those products and services that are not big sellers can be put on the digital shelf (web site) at a marginal cost and the development cost is no longer a write off but an opportunity sale, promoted in a passing post in the company blog, it can become an added revenue stream with good effects on cash flow and the balance sheet.
The same thinking applies to those press stories that did not quite make it.
They can be re-purposed and made available (in the media wiki for example) and are available for minority publishers (bloggers?) which gets value from them.
Chris Anderson's paper (an extract from his book) 'The Rise and Fall of the Hit' should be smuggled into the CEO's overnight reading tonight.
While it highlights the downside for the recording empires it shows that the markets are still there.
The upside is that all those products and services that are not big sellers can be put on the digital shelf (web site) at a marginal cost and the development cost is no longer a write off but an opportunity sale, promoted in a passing post in the company blog, it can become an added revenue stream with good effects on cash flow and the balance sheet.
The same thinking applies to those press stories that did not quite make it.
They can be re-purposed and made available (in the media wiki for example) and are available for minority publishers (bloggers?) which gets value from them.
Comming to an employer near you too
Take note all you PR students. You will need your e-credentials to get a job in PR any day now.
Here is the experience of a US graduate this year (the UK is about 18 months behind).
During my recent job search, I came across many employers who are interested in public relations students, but the students must possess technological skills that were not necessary in the past. Students must be familair with building Web sites, contacting the media and knowing how to operate every computer application currently being used and proofreading everything from a one-page flyer to html text. The field is growing so rapidly that the requirements are blurry and students are becoming frustrated with the lack of opportunities with those who miss specific qualities.
Channels such as podcasts, white papers, blogs, webinars and RSS feeds are popping up everywhere and without question, if you are not "in the know" about these outlets, you will be left behind.
Perhaps there is the other side of the coin too. Would you want to work for an employer who did not want these skills?
Here is the experience of a US graduate this year (the UK is about 18 months behind).
During my recent job search, I came across many employers who are interested in public relations students, but the students must possess technological skills that were not necessary in the past. Students must be familair with building Web sites, contacting the media and knowing how to operate every computer application currently being used and proofreading everything from a one-page flyer to html text. The field is growing so rapidly that the requirements are blurry and students are becoming frustrated with the lack of opportunities with those who miss specific qualities.
Channels such as podcasts, white papers, blogs, webinars and RSS feeds are popping up everywhere and without question, if you are not "in the know" about these outlets, you will be left behind.
Perhaps there is the other side of the coin too. Would you want to work for an employer who did not want these skills?
Publishing the podcast of the interview that went into an article
It is not uncommon for people to record conversations and telephone calls. With modern mobiles it is easy. It sometimes can include video recordings to. This is relevant to public relations.
Such recordings, including recordings of press interviews can then be made available in the public domain as happened and is highlighted by Stuart Bruce.
This form of dual reporting from your conference presentation being blogged to having your conversation turned into a podcast is something PR has to manage. It has to go into the issues management mix and has good legitimate relationship management applications too.
Such recordings, including recordings of press interviews can then be made available in the public domain as happened and is highlighted by Stuart Bruce.
This form of dual reporting from your conference presentation being blogged to having your conversation turned into a podcast is something PR has to manage. It has to go into the issues management mix and has good legitimate relationship management applications too.
Wiki's for Public Relations pitches
One of the advantages of the so called web 2.0 is that there are a lot of tools that help identify what is interesting people.
I wanted to know how social media was fairing and so used Google trends where you can compare interest in up to five topics. The results show, bu countries, how often they've been searched for on Google over time.
This is how social media is shaping up: I chose the following keywords:
If we take a closer look 
we see the emergence of wiki's as of special interest.
we see the emergence of wiki's as of special interest.Perhaps this is a good time to talk to clients about the use and application of wikis.
The difference between Haymarket and Guardian Newspapers
The UK Association of Online Publishers has appointed Simon Waldman, the group director of digital strategy and development for Guardian Media Group, as its new chairman.
Mr Waldman takes over from Bill Murray, the managing director of group business information strategy for Haymarket Publishing, who has chaired AOP since its creation in July 2002.
Guardian makes real money online. Haymarket lock up PR Week behind online subscritions.
Have you noticed, I don't reference PRWeek very often.
If you hide content, no one comments about you. You loose the audience and Google Juice. In developing PR strategies, these issues need to be considered.
Mr Waldman takes over from Bill Murray, the managing director of group business information strategy for Haymarket Publishing, who has chaired AOP since its creation in July 2002.
Guardian makes real money online. Haymarket lock up PR Week behind online subscritions.
Have you noticed, I don't reference PRWeek very often.
If you hide content, no one comments about you. You loose the audience and Google Juice. In developing PR strategies, these issues need to be considered.
The growth and growth of the BBC
The BBC is among the top three for on the spot orriginal global reporting.
It is big in radio, TV, digital, online, blog, podcast and now BBC Worldwide is planning to roll out five global channels says the Guardian. The corporation's commercial arm wants to set up locally produced versions of CBeebies, BBC Lifestyle, BBC Entertainment, BBC Knowledge and a high definition channel in key countries around the world.
More channels for PR to pursue.
It is big in radio, TV, digital, online, blog, podcast and now BBC Worldwide is planning to roll out five global channels says the Guardian. The corporation's commercial arm wants to set up locally produced versions of CBeebies, BBC Lifestyle, BBC Entertainment, BBC Knowledge and a high definition channel in key countries around the world.
More channels for PR to pursue.
People like to download
If you make it easy to download from a radio stations people like it.
Mobile phone users are prepared to spend £9 a week downloading songs from the radio, the Guardian notes. On average the participants in the trial bought seven songs a week, costing £1.25 each, from pop station Heart.
This could also give extra life to radio programes, interviews and other radio content.
Note also this is convergent technologies. radio to iPod.
Mobile phone users are prepared to spend £9 a week downloading songs from the radio, the Guardian notes. On average the participants in the trial bought seven songs a week, costing £1.25 each, from pop station Heart.
This could also give extra life to radio programes, interviews and other radio content.
Note also this is convergent technologies. radio to iPod.
Rules for using music in Podcasts
I am grateful to Chris Heuer for this links to Voices.com and the notes on the use of musivc in podcasts.
They start with this comments:
A musical underscore performs three basic functions:
1. Sets the theme of the podcast
2. Prepares the listener for individual segments or features within the podcast
3. Entertains the listener by introducing and promoting new music, i.e. Indie Podsafe music
They start with this comments:
A musical underscore performs three basic functions:
1. Sets the theme of the podcast
2. Prepares the listener for individual segments or features within the podcast
3. Entertains the listener by introducing and promoting new music, i.e. Indie Podsafe music
Can you keep up the Blog pressure
Dan Greenfield offers sympathy with Shel Holtz, whose daughter is not well. A sentiment shared by us all especially to his daughter who gave such a stunning interview on the use of IM some months back and, as a result, we all have a special relationship.
Dan then goes on to comment about Elizabeth Holmes comment in the Wall Street Journal about bloggers who debate about whether to post when taking a vacation -- much to the dismay of family members. The article pointed out that several bloggers suffered a decline in readership from not blogging or using guest bloggers.
The point being that using blogs as as a PR vehicle may mean that managing social media in times when people are away is a management consideration.
Dan then goes on to comment about Elizabeth Holmes comment in the Wall Street Journal about bloggers who debate about whether to post when taking a vacation -- much to the dismay of family members. The article pointed out that several bloggers suffered a decline in readership from not blogging or using guest bloggers.
The point being that using blogs as as a PR vehicle may mean that managing social media in times when people are away is a management consideration.
Fire ban laptops
The BBC has reported Korean Air has barred all Dell laptops and some Apple models being used after they were subject to a battery recall.
This is a long running issue for the PC manufacturers and Soney who makes the batteries.
It makes an interesting issues management case study for PR students.
Safety watchdog the US Consumer Product Safety Commission (CPSC) said it was the biggest recall of electrical products in its history.
This is a long running issue for the PC manufacturers and Soney who makes the batteries.
It makes an interesting issues management case study for PR students.
Safety watchdog the US Consumer Product Safety Commission (CPSC) said it was the biggest recall of electrical products in its history.
Petaflop
No, not worn out PR executive in the bar on Friday. Its equivalent of 1,000 trillion calculations per second.
Quite sparky then!
Quite sparky then!
Email abuse
For Immediate Release and BL Ochman have both highlighted the Radio Shack abuse of people ans email.
Radio Shack sacked 400 employees by email at its Texas headquarters last week. The company apparerently didn't think taking the rug out from under employees, many of whom had been with the company for years, was worth any investment of executive face time.
As PR practice this is as abd as it gets.
Radio Shack sacked 400 employees by email at its Texas headquarters last week. The company apparerently didn't think taking the rug out from under employees, many of whom had been with the company for years, was worth any investment of executive face time.
As PR practice this is as abd as it gets.
Yahoo suspends email accounts
BL Ochman reports ....... So I was pretty surprised when I logged into my Yahoo Mail account today. My hundred or so saved mail messages and all of my contacts had been deleted - and my account suspended - because I hadn't logged in for a while. If I don't want that to happen again, they said, I can pay them for a premium account.
Why photos are important to online PR
Pocket-Lint offers us information from an Opodo survey. It suggests that 54 percent of respondents agree that digital technology has improved their photography skills because they’re not worried about wastage.
I can relate to that!
Over 40 percent upload their images to online albums to share. which is a significant behaviour and over half of those survey invite friends to view their images, while just over thirty percent are happy to share them with joe public.
We see here another form of social networking and, as many of the Photogrphic companies offer on-line album services, there is an opportunity here for a creative PR mind.
I can relate to that!
Over 40 percent upload their images to online albums to share. which is a significant behaviour and over half of those survey invite friends to view their images, while just over thirty percent are happy to share them with joe public.
We see here another form of social networking and, as many of the Photogrphic companies offer on-line album services, there is an opportunity here for a creative PR mind.
Survey tool
Mrweb offers this news: Kinesis Survey Technologies, a software firm based in Austin, TX, has announced the release of Version 4.0 of its online survey creation package. New features include multilingual support, and more advanced options for tabulation, validation and invitation management.The solution promises researchers the ability to easily design, launch, and analyze a web or wireless survey. Key new features include:
Movie from the mato grosso
Digital movie business debuts are publiciesd by cnet which says Amazon's service, which was expected to launch last month will deliver full-length feature films and TV shows to customers over the Web in two ways, sources said. One is through a subscription service, where customers pay a flat fee to view movies over a certain time period. The other will be either a pay-per-view or a pay-per-movie service, according to sources.
Meanwhile, Apple also appears to have Hollywood on its mind given the theme of its press event scheduled for 12 September, 'It's Showtime'.
This is going to unravel into the biggest social networking rip off of all time.
Meanwhile, Apple also appears to have Hollywood on its mind given the theme of its press event scheduled for 12 September, 'It's Showtime'.
This is going to unravel into the biggest social networking rip off of all time.
Podcasting Plod
West Yorkshire Police has taken an innovative approach to ensuring the county’s new students stay safe and secure.
The Force has broken with its traditional methods of delivering crime prevention messages and for the first time is using a series of special Podcasts featuring basic safety advice from the Force’s Crime Reduction, Detective Inspector John Minary.
The podcasts are for students to download and play back at a convenient time The Force’s Website Manager Patrick Brooke said: “More and more people are joining the “podcast revolution” downloading mp3 audio files, similar to radio, to listen to via their computer or on a portable mp3 device, such as an iPod. “They are especially popular with students and we hope they will download our latest topical safety messages along with their favourite tunes and radio programmes.
The Force has broken with its traditional methods of delivering crime prevention messages and for the first time is using a series of special Podcasts featuring basic safety advice from the Force’s Crime Reduction, Detective Inspector John Minary.
The podcasts are for students to download and play back at a convenient time The Force’s Website Manager Patrick Brooke said: “More and more people are joining the “podcast revolution” downloading mp3 audio files, similar to radio, to listen to via their computer or on a portable mp3 device, such as an iPod. “They are especially popular with students and we hope they will download our latest topical safety messages along with their favourite tunes and radio programmes.
Facebook faces revolt
Kevin Allison the FT's man in San Francisco says that Facebook, the social networking web site is facing revolt from its 9 million users.
Th problem is the introduction of new features that have raised privacy concerns which allow other users to keep tabs on changes to their friends’ profiles, photographs and other personal information.
Th problem is the introduction of new features that have raised privacy concerns which allow other users to keep tabs on changes to their friends’ profiles, photographs and other personal information.
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