I am grateful to Chris Heuer for this links to Voices.com and the notes on the use of musivc in podcasts.
They start with this comments:
A musical underscore performs three basic functions:
1. Sets the theme of the podcast
2. Prepares the listener for individual segments or features within the podcast
3. Entertains the listener by introducing and promoting new music, i.e. Indie Podsafe music
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