If newspapers are written by robots what is available for PR's?

I have been showing over the last few weeks the extent to which intelligent automation has reached out and been welcomed by the publishing industry.

Yesterday, I asked what would be exciting for a teen student opting for an 'A' Level that would be relevant to a PR industry with the editorial function largely subsumed by algorithms.

The prospect looked pretty unappealing.

Today I want to cheer us all up.

I offer Google Developer Advocate Laurence Moroney who chats with Google Interaction Designer Scott Jenson about the Physical Web (goo.gl/rN1I8E), one of the approaches for providing effortless, on-demand interactions between smart devices that uses BLE technology to give you access to the information you want, when you want it.

It examines a future that our teen will use every day and it offers the PR industry a lot of openings.






This is the kind of thing that the PR industry needs to be dissecting to identify its role in such a society.