Dave Chaffey has a really good case study about easyJet on his site. It plots the success of e-commerce for an icon of the e-commerce age.
The numbers, as you would expect are huge and the capability of the company is impressive.
By sheer chance, I have another study about the company. It is an audit by eFootprint, a company I am involved in with Robin Gurney at Altex.
What we have is a take of two parts. The first is a study of Web 1.0 and the second is beginning to show the impact of Web 2.0.
There are some interesting things we can begin to take away from such studies.
Some are obvious like making web sites mobile phone friendly. Others are interesting like the sudden growth of web pages being indexed by search engines over the period of huge Web 2.0 growth (from an already high level) and, of course, the content now being contributed by social media users.
Here we can see a company in transition. Is it moving with the times? Has it begun to move from a web strategy to an internet strategy?
It would be fascinating to see hear what the company is proposing - and even more fun to be involved.
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