I loved JP Rangaswami's post "Which have eyes, and see not: Musings about the music industry and The Because Effect" in which he shows how copyright and music are parting company.
But there are issues.
First, how can we be sure that people will be tempted to find out about what they desire. How do people find out about Radiohead in the first place?
Its getting harder to help people understand the significance of value systems but there lies the key.
Those people who have or acquire the complementary value systems that makes them scramble for a Led Zepplin gig is the critical issue that PR faces in order that they can attract eyeballs and action.
At the same time, we have to be able to convince clients that this is the way forward.
They have to learn the value of knowledge and those value systems that make it valuable.
It is action on two fronts and requires long and serious and cerebral conversations with leaders in organisations. This is not for a marketing manager attempting to hype the very name of an organisation through the courts. Its far more important.
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