Internet usage across western Europe is being driven by cheap broadband deals and social-networking websites, the European Interactive Advertising Association (EIAA) has revealed.
Countries such as the UK and France are now experiencing broadband penetration rates of over 84 per cent, while the average time spent online each week has risen by over ten per cent in the past 12 months.
Meanwhile, social media websites are now visited by almost one quarter of all European internet users every month, with that figure rising to 32 per cent among 16 to 24-year-olds.
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