Brits lag in the blog race

Among Europeans Britons are the least switched on to web logs, an Ipsos MORI poll found.

The French are far more savvy.

The survey of 2,200 Europeans that 90 percent of French people surveyed said they were familiar with blogs, nearly twice as many as the number of Britons interviewed (50 percent).

But the rest of Europe is barely logged-on when it comes to online diaries either. The Spanish did only marginally better than Britons in recognising the term blog (51 percent), while in Germany, 55 percent were blog-aware, and in Italy, 58 percent had heard of the term reports Reuters.