Nielsen//NetRatings has released a survey that shows the latest internet trends and technologies are still a mystery to many UK consumers, reports e-consultancy.
This means PR people have a role to play in educating the public to help just as the Sun newspaper is doing (and very, very well).
The report shows 52% of British web users believe online and digital technologies make their life easier, but a similar percentage say they find them difficult to follow.
The least-heard-of terms include VOD (75%), Wikis (70%), and IPTV and Really Simple Syndication (both 69%), while 67% aren’t aware of Web 2.0. One in seven also know of the iPod but don’t know what one is.While many of these technologies aren’t especially visible, the results suggest the industry could be failing to adequately educate internet users about new developments.
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