What do practitioners want to learn

This week Philippe Borremans has posted about research by Chloe Kane who did a survey of 105 senior communications practitioners in the UK - the majority working in-house - asking them about their training needs.

He says he "Was not amazed at all to see that 58 of them put "new media skills" on top of the list.

"Planning communications programs" came in second.

When asked about what practice of communications they wanted to learn more about in the next year, 52 of them responded "Corporate PR", second most popular was "Internal Communications." Talking about areas in communications that will feel/are feeling the effect of new media... they are right on.