User generated content on Sky

Mark Sweney at the Guardian got this story:

Sky is making its first major move into the booming user-generated content market with a deal to bring Al Gore's Current TV, the channel made up of viewer-created clips, to the UK and Ireland.

It is the first deal Current TV, branded "the TV network created by the people who watch it", has made outside the US since launching last year.

I wait the time when a Public Relations practitioner mashes user generated content and sells it to Sky.....

Al Gore knows a thing or two about PR and this is a great brand extension.