Trade Association podcasts

Todd Zeigler in the Bivings Report offers a case study for Public Relations practitioners who are working for trade associations in which he says:

It is just sort of a fact that very few trade associations blog. One of the few that does is the National Association of Manufacturers (NAM), whose blog is called shopfloor.org.

Not only does NAM blog, it does so very effectively. What makes shopfloor.org work is that it is written by real live human beings who have opinions. Sure, some people aren't going to agree with NAM's point of view. But regardless of your politics you have to respect NAM's willingness to participate in the conversation online. What they are doing is extradinary for a DC-based trade association.