Nielsen//NetRatings has released a survey that shows the latest internet trends and technologies are still a mystery to many UK consumers. Another gem from e-consultancy.
The least-heard-of terms include VOD (75%), Wikis (70%), and IPTV and Really Simple Syndication (both 69%), while 67% aren’t aware of Web 2.0. One in seven also know of the iPod but don’t know what one is.
The report shows 52% of British web users believe online and digital technologies make their life easier, but a similar percentage say they find them difficult to follow.
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