Search engine marketing firm Spannerworks today launched its Social Media division with services to help brand and media owners implement effective strategy in this area reports e-Consultancy.
With Anthony Mayfield, Head of Content & Media, at Spannerworks involved it will be a really powerful player.
Social media is being positioned as Spannerworks’ third division, joining to its existing paid and natural search marketing specialist teams.
As well as offering research, analysis, training and consultancy services it is making serious investments in developing new software and content services to help brands engage with social media.
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