It is having to compete with a lot of others.
From Wikipedia I have this list:
User-hosted
Software packages installed by weblog authors to run on their own systems:
- b2evolution
 - bBlog
 - Blogsphere
 - blosxom
 - Community Server
 - ExpressionEngine
 - Dotclear
 - Drupal
 - Geeklog
 - Greymatter
 - LifeType
 - Movable Type (also offered in developer-hosted form as TypePad)
 - Nucleus CMS
 - Radio UserLand
 - Roller Weblogger
 - Serendipity
 - Subtext
 - Textpattern
 - Windows Live Writer
 - WordPress (also offered in developer-hosted form as Wordpress.com)
 
[edit]
  Developer-hosted
Software services operated by the developer, requiring no software installation for the weblog author:
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