It is having to compete with a lot of others.
From Wikipedia I have this list:
User-hosted
Software packages installed by weblog authors to run on their own systems:
- b2evolution
- bBlog
- Blogsphere
- blosxom
- Community Server
- ExpressionEngine
- Dotclear
- Drupal
- Geeklog
- Greymatter
- LifeType
- Movable Type (also offered in developer-hosted form as TypePad)
- Nucleus CMS
- Radio UserLand
- Roller Weblogger
- Serendipity
- Subtext
- Textpattern
- Windows Live Writer
- WordPress (also offered in developer-hosted form as Wordpress.com)
[edit]
Developer-hosted
Software services operated by the developer, requiring no software installation for the weblog author:
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