WPP has continued its online spending spree, leading a $2m round of funding in internet marketing for its LiveWorld acquisition e-consultancy reports.
The move comes after WPP and LiveWorld formed a joint venture in July, with both firms saying they have seen growing demand for marketing services focusing on online communities.
LiveWorld has developed social networking applications such as blogs and messageboards for firms including MTV Latin America and eBay.
"In less than two months since announcing the LiveWorld-WPP joint venture, we have already closed new community marketing programs with major brands," said Mark Read, strategy director, WPP and CEO of wpp.com.
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