Why blogging is becomming maintream in corporate communication

With companies increasingly using blogging to communicate both internally to staff and externally to clients and customers, 10 of silicon.com's 12-strong CIO Jury IT user panel said corporate blogs are more than just another technology fad that has found favour among senior managers.

Silicon.com have asked for examples.

Christopher Linfoot, IT director at LDV Vans, said: "Like all new technologies corporate blogs are often misapplied but there are valid applications, usually employee communication and not external. We do have a couple in use here in the former category."