What Clients want - really want

Neville Hobson has a great post about how new media is being applied by the Public Relations industry. There are two video clips that are a 'must see'.

They are short contributions by David Brain, CEO Europe at Edelman, and Pete Blackshaw, CMO at Nielsen Buzzmetrics.

I would also recomend the contribution of Pete Blackshaw on 60Secondview about engaing with people who interact on line about brands.

These contributions are further demonstrations of how significant social media has become to the practice of Public Relations.

Note also that these video clips are also applications of New Media in their own right.