Public relations professionals worldwide are being profiled by the Global Alliance. Toni Musi Falconi reports on preliminary findings.
They are more or less equally divided in three main categories (30%): private industry, public sector, consultancy and services, while the non profit sector is close to 10%.
79% are either directly heads of their organization or report directly to top management, while a solid 79% indicate that the main part of their job consists in developing and implementing communication and relationship strategies and programs.
71% travel intensely in their home country while 36% travel frequently international.
67% earns a minimum of net 40 thousand US dollars per annum, but 12% more than 100 thousand, while 61% also benefit from free health insurance and 47% from a supplementary annual bonus.
58% is in the 25-44 age range, while 34% in the 45-60 one.
68% are women, 80% has a university degree and 98% speaks the English language.
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