Linking up with a broadcaster to campign blog

Pakistan rape victim Mukhtar Mai has been in the international spotlight as a result of her campaign to seek justice for herself and other women in Pakistan.

She has been writing a blog for the BBC's Urdu website with the assistance of the BBC's Nadeem Saeed.

Is this a new breed of activism an campaigning? Are there opportunities to tie your blog to a high exposure we/news site like the BBC.

Food for thought and creative campaign ideas.