BL Ochman has offered a view of how an organisation might manage an issue using a blog.
As part of building a strategy, a PR practitioner may well examine if when and how blogs might be helpful in such circumstances.
Of recent weeks I have been thinking about how one might resolve issues of web server overload in times of crisis. One strategy may be to have a blog available on one of the services with high capacity such as Google.
This would allow for fast response with heavyweight web server capability.
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