Comics Marek Larwood, Russell Howard and Steve Hall have recorded an exclusive Sun Podcast to mark the start of their new Edinburgh & Beyond Tour, in association with Paramount Comedy and Avalon.
This is a great way of using podcasts. The promoter, paper and participants all get good exposure and not far away, I guess, is the special Sun Christmas offer of an iPod or other MP3 player.
A good PR case study.
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