The extent to which newspapers are read online is significant.The Future Exploration Network report offers this information in a very red bloodied way.
There are newspapers that reach half of the online population and in the UK this is over 30% of the total population.
The guardian with a circulation of 370,000 has an immense online presence and it makes a profit from its online activities of about £0.09 per online reader.
In PR we need to be aware of the online publisher models because it is where most of our stories get the most relevant exposure.
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