The CIPR will launch a Government backed procurement guide for the PR industry. it vwas due out on 13th July but I have not seen it yet. There is a guide available from the PRCA (PDF) so it will be interesting to see what it looks like by comparison when it arrives.
The press release covers off the main points.
The purchasing guide is co-authored by Tom Wells, managing partner of Gyroscope, and is designed for use by anyone involved in the buying or providing of PR services.
Following the recommendations of the 2003 CIPR/DTI study, which identified the lack of a purchasing common standard as a major problem affecting the competitiveness and future success of the PR industry, the guide provides an overview of what PR is and is not.
The Guide is said to look at the workings of PR and how it can be used to greater effect. The practicalities of buying-in PR expertise 'a step-by-step account' sounds just like the PRCA model and i hope it is covered as well.
The Chartered Institute of Public Relations is the professional body for PR practitioners in the UK. With possibly 8,000 members involved in most aspects of the public relations industry, it is said to be the largest body of its type in Europe. The CIPR boasts that it advances the PR industry in the UK by developing policies for the PR industry, representing its members, and raising standards through education and training.
Chartered Institute of Public Relations
Public Relations
Colin Farrinton
The purchasing guide can be downloaded by CIPR members from the Member Area at www.cipr.co.uk and non members can purchase at www.cipr.co.uk/publications (look under CIPR publications). We launched it on 13 July and members have been informed by email and via our website about how to access it.
ReplyDeleteThanks Jessica. Yet another good reason for being a member.
ReplyDeleteWell spotted too.