There is an inevitability about Neville Hobson's actions to prevent his work being plagiarised. Internet Agency is still largely a human activity. Of course, most people in the PR profession (those who belong to the Association like PRSA, CIPR and the majority of other such organisations worldwide) are forbidden from using such practices. Regardless of the fact that anyone would want to be thought to have such a little brain that they need to copy others work the there is a question of reputation and trust to be considered. Who is going to trust someone who blatantly and in public steals. A thief is a thief whether its Neville's IP or an Enron excecutive
Picture: Kenneth Lay
Thoughtful commentary, David.
ReplyDeleteThe terms of use won't prevent plagiarism. If someone really wants to just copy-and-paste without permission, they will. Little I can really do to prevent that.
So the terms of use are more about establishing some clarity about overall behaviour expectations (commenting, for instance) as well as some commitments of my own.
Reputation and trust, precisely as you say.