Changing values

The significance of values in the Relationship Value Model can be approached in many ways.
One is to examine the values that consumers bring together in online environments. From Joel Cere I see another example showing how the can be seen at work.

The Long Tail explained in video

What this attempts to show is that people in relationships identify common values. The more such values chime between the parties involved, the more potent is the relationship. Organisations are the nexus of relationships and the more values in common, the more powerful the organisation.