You Read it On-line first

The Times is to put foreign news stories on its website before they appear in the printed paper.

This follows a move by The Guardian, announced last week, that it would post certain foreign and business news stories on the internet first.

Also last week, The Telegraph revealed plans to delay publication of stories online until later in the day to encourage sales of its print product

The response from the PR industry is encouraging.

Acording to Amy Fairbairn at the Public Relations Consultant's Association, there is both the economic background and interest in new media to use new media to meet the challenge. In an Interview for FIR, she made it clear how interested the UK industry is. You can listen to the Interview here.