I don't go the whole hog on this but Mediatrack has:
Following on from the AMEC forum last week about “how evaluation fits into the new media climate” the issue of whether traditional media has had its day or not seems to be a thorny one. Whereas some see it as presenting an overwhelming challenge to accepted media evaluation methodology others see it has offering a wealth of opportunity in a rapidly expanding market, the Internet. There’s no doubt in anyone’s minds that the PR model is now severely disrupted and mainstream media is on its way out. In its place we have the new phenomenon of social media, blogging, RSS (Really Simple Syndication) and web 2.0 community based sites. Features such as tagging and social book-marking are a huge growth area and heralded as the way forward in producing a more semantic and reliable web. This is powered by the basic human need for immediacy, control and cost. People want information now and they want it for free. The social proof supplied by consumer generated media helps feed this movement. Picture: Jo Kline
"There’s no doubt in anyone’s minds that the PR model is now severely disrupted and mainstream media is on its way out."
ReplyDeleteI may slightly agree with the former but not to the latter.
I've just tried posting a comment to their blog but unfortunately you need a Blogger username and password. I wonder how much they do know?